e.l.f.’s approach to sports sponsorships and marketing campaigns is heavily rooted in its mission and values; being a bold disruptor with a kind heart and community connection.
e.l.f. leverages a variety of platforms, including digital and immersive gaming spaces like Roblox, to reach and engage with their audience in relevant and unexpected ways. This multi-platform strategy allows e.l.f. to connect authentically with different demographics, especially younger audiences, in a way that is additive to spaces where fans are already active and engaged.
Jo Bray, SVP of Marketing at Dotdash Meredith, explained, "It's about connecting communities through positivity, inclusivity, accessibility, and being a champion for those young women.” PEOPLE recognized a shift happening in the world, where there was a distinct and growing interest in sports for girls.
PEOPLE and e.l.f.’s “Pep Talk” series celebrates girls and women through pep talks by some of the world’s most impressive female athletes.
Facilities
This club plays at the following facilities. View map
